The Fault in Our Health Care
EPISODE 218: John Green on his new life's work.
The Internet is a place where everyone is competing, desperately, to build an audience worth monetizing.
But lately I’ve been thinking about a question far fewer content creators contemplate: What do you do once you feel like you’ve actually won that race?
My favorite answer is embodied by today’s guest: John Green.
The same John Green who, in 2012, published his fifth novel: a Y.A. love story called The Fault in Our Stars — which spent 78 straight weeks on The New York Times Best Seller list and then became a giant hit movie in 2014.
The same John Green who started his YouTube channel — which is up to almost 4 million subs now — back in the pre-monetization dark ages of 2007. Eventually becoming the sponsor of a real English pro soccer team: AFC Wimbledon. Which is where we’ll start today’s episode.
But it turns out that John has spent the last five years of his life writing a new book, about the world’s deadliest disease, called Everything Is Tuberculosis.
And it is fascinating, and unintentionally (insanely) timely, and a case study in humanity — and marketing — that everyone should hear.
YOUTUBE SPOILER ALERT:
Pablo