We’re less than two weeks away from the official launch of Pablo Torre Finds Out, on Sept. 5. (Check out our full sneak preview episode if you somehow haven’t!) And I have generally failed to answer at least two important questions:
Where, exactly, are you going to be doing this show?
Who’s helping you figure out what it looks like?
But I can finally answer both of these questions, right now — if you’ll come join me on a multimedia tour of our newly physical (!) studio in New York.
Which, when I first arrived at Meadowlark’s offices this summer, looked like this:
So the first two people hired to work on PTFO — well before the name was even settled — were Chris Tumminello and Patrick Kim. Many moons ago, Chris had abandoned his graduate program in English, ridiculously, to join ESPN, where he eventually became an ace producer on ESPN Daily. (You may also know him, from one specific episode, as that Jet fan who’d abandoned Thanksgiving with his family to attend what wound up being The Buttfumble Game.) Patrick, meanwhile, is someone I had met, glancingly, even before Chris, back when Patrick was the lead designer/graphics editor/rainbow inventor on Desus & Mero.
Which meant that the first thing Patrick and I ever did together was this:
Anyway. We spent a long time contemplating what the imagery of PTFO should be. And nothing was feeling exactly right. But then Patrick and I had a chat that resulted in this screenshot of transcribed ideas/dissociative fugue state:
Which set us on a course toward Miami. Where I presented an early preview to the co-founder of our company, Dan Le Batard, for the very first time…
And that video led us toward designing — and completely renovating — that empty, echoing, black box of a room in New York City you saw before.
Which, as of today, thanks to the whole Meadowlark Media squad, looks like this:
But here’s the thing. Because every single episode of Pablo Torre Finds Out is going to exist as both audio and video — produced with an audio-first sensibility for Apple Podcasts/Spotify/etc. and also a video-exclusive treatment on YouTube/DraftKings Network/Twitch — this visual tour is just barely beginning. Our gestational PTFO squad is still growing, still faceplanting, still finding out stuff, every day. (Including how to successfully deconstruct a bidet.)
I like the aesthetc. I foresee some cool show merch with that color palette.
good luck !!!